According to a new survey of online consumers by the Consumer Electronics Association, security was the top driver of consumer interest in home automation. Of online consumers who are interested in learning more about home automation, the survey found that more than 62% cite security as their primary purchase motivation.
“Research indicates that features focused on safety and security should be the building blocks of home automation packages offered by the industry. Consumers expressed interest in capabilities that would allow them to remotely monitor and control one or more systems in their homes. More than half of consumers said they are interested in the following features: receiving alerts if smoke detectors go off (59 percent); receiving alerts if someone enters or exits the home (55 percent); remotely seeing someone at the front door (58 percent); and being able to adjust the lights while away (52 percent).
Despite an increase in “do it yourself” home automation products in recent years, 67 percent of consumers preferred professional installation over the DIY route (27 percent). Three-fourths of those interested in the professional installation route indicated that it’s “very important” for the installer to be certified.”
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